Gli strumenti per la ricerca di parole chiave includono il Keyword Magic Tool di Semrush, Google Keyword Planner e Ubersuggest. È essenziale analizzare le parole chiave dei concorrenti, identificare le lacune nella strategia e selezionare parole chiave negative. Comprendere la corrispondenza delle parole chiave è cruciale per il successo degli annunci.
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