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Conversion Rate Optimization (CRO): Massimizzare le Conversioni del Sito Web

I Principali Strumenti di Marketing, Il Marketing di Webstart

La Conversion Rate Optimization (CRO) è cruciale per ottimizzare siti web e aumentare le conversioni. Utilizzando strumenti come Optimizely, Unbounce, Crazy Egg e Google Optimize, si testano e ottimizzano vari elementi per migliorare l'esperienza dell'utente e facilitare il completamento delle azioni desiderate, come acquisti o registrazioni. Questo approccio basato sui dati aiuta a identificare e implementare miglioramenti che massimizzano il rendimento del traffico esistente, migliorando così il ritorno sull'investimento e la competitività online dell'azienda.

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